There are a lot of companies that are selling clothes for women, but Fabletics appears to be one of the hottest sellers of athletic clothing for ladies. This is a company that three co-founders have come together to build and promote as a leader in clothing style and variety for working out.
Don Ressler and Adam Goldenberg are co-founders that are working behind the scenes of Fabletics. They are the ones that chained together to build the business model in which Fabletics works. There is a third co-founder, Kate Hudson, that has a celebrity appeal that has been able to thrust this company forward. Together these co-founders have been able to successfully compete with companies like Amazon and truly hit the mark when it comes to bringing forth clothes that women are interested in working out again.
Fabletics falls under the brand of the Tech Style company that has been created by Don and Adam. This has become a very important part of the gym workout gear industry for ladies. Kate Hudson really knows what she is doing when it comes to this type of clothing line, and she has giving her all to supporting and building the brand. She has even got help from celebrity friends that are also promoting the brand. It speaks volumes about what she is trying to do for the longevity of Fabletics. Consumers that are checking out this brand now are becoming familiar with celebrity models like Chrissy Teagan.
She is a friend of Kate Hudson, and she is just one of the growing number of celebrities that support what Hudson is doing. Women that are able to see celebrities in these type of clothes are going to naturally gravitate towards what these celebrities are doing. That was the same business model that was put in place when JustFab was established. Fabletics is somewhat like the athletic clothing version of JustFab. When JustFab was in place at the beginning Kimora Lee, another celebrity with her own platform, would be the one to promote this company quickly and get the word out to her fans. Now Kate Hudson is the one that is promoting to her fans, but she is also trying to get beyond the scope of fanfare. Kate Hudson wants to be taken seriously as a true entrepreneur and her pursuit of getting to the top and the athleisure and activewear clothing industry.