The Fabletics Brand Takes Off with Celebrity Appeal

There are a lot of companies that are selling clothes for women, but Fabletics appears to be one of the hottest sellers of athletic clothing for ladies. This is a company that three co-founders have come together to build and promote as a leader in clothing style and variety for working out.

 

Don Ressler and Adam Goldenberg are co-founders that are working behind the scenes of Fabletics. They are the ones that chained together to build the business model in which Fabletics works. There is a third co-founder, Kate Hudson, that has a celebrity appeal that has been able to thrust this company forward. Together these co-founders have been able to successfully compete with companies like Amazon and truly hit the mark when it comes to bringing forth clothes that women are interested in working out again.

 

Fabletics falls under the brand of the Tech Style company that has been created by Don and Adam. This has become a very important part of the gym workout gear industry for ladies. Kate Hudson really knows what she is doing when it comes to this type of clothing line, and she has giving her all to supporting and building the brand. She has even got help from celebrity friends that are also promoting the brand. It speaks volumes about what she is trying to do for the longevity of Fabletics. Consumers that are checking out this brand now are becoming familiar with celebrity models like Chrissy Teagan.

 

She is a friend of Kate Hudson, and she is just one of the growing number of celebrities that support what Hudson is doing. Women that are able to see celebrities in these type of clothes are going to naturally gravitate towards what these celebrities are doing. That was the same business model that was put in place when JustFab was established. Fabletics is somewhat like the athletic clothing version of JustFab. When JustFab was in place at the beginning Kimora Lee, another celebrity with her own platform, would be the one to promote this company quickly and get the word out to her fans. Now Kate Hudson is the one that is promoting to her fans, but she is also trying to get beyond the scope of fanfare. Kate Hudson wants to be taken seriously as a true entrepreneur and her pursuit of getting to the top and the athleisure and activewear clothing industry.

Kate Hudson: Achieving the Impossible

It’s very rare to see a celebrity genuinely succeed at business. Unless they already owned a business before becoming famous, usually their company’s survival is based on their celebrity presence. If they stop being popular, the company fails. And, most of the time, celebrities aren’t the ones actually running the business; they’re just the public face.

So, it’s incredibly surprising to see Kate Hudson doing the impossible. Three years ago, Kate Hudson got approached to be a part of a new type of activewear fashion company. Kate Hudson’s always been known for her brilliant fashion sense. This company would not only lend itself to her fashion expertise, but also her commitment to health and fitness.

Kate Hudson realized the lack of affordable and fashionable fitness wear. If it looked good, it was expensive; and if it wasn’t expensive, it looked terrible. Kate Hudson’s Fabletics perfectly combines stylish fitness wear with affordable pricing.

Based on Fabletic’s current success, Kate Hudson has exceeded all expectation. It’s not surprising that a fashion icon like her started a brilliant fashion company. It’s surprising that Fabletics is succeeding in today’s economy. Amazon controls 20 percent of the entire fashion e-commerce market, yet that doesn’t seem to be slowing down Fabletic’s success.

Following the strategy of other successful e-commerce companies, Fabletics is taking a chance on physical stores. Transitioning from e-commerce to local markets is incredibly difficult; not to mention all the new challenges facing today’s businesses.

While most companies fail due to offline browsing – online shopping, Fabletics decided to use people’s browsing habits to their benefit. By hosting events and getting to know local markets, Fabletics can build strong member-brand relationships. These relationships rely on each other for fashion assistance.

Each store using its local data to fill its shelves with items that local members are more likely to purchase. This, in turn, ensures that most visitors are already members. Additionally, it makes new visitors feel more appreciated; convincing them to become members in store. Fabletics also offers a lifestyle quiz for those still on the fence.

Fabletics is often reviewed by its members. One of its members noted having the ability to skip monthly payments. Whenever she wasn’t going to buy anything, she was able to skip that month’s membership fee.

Will Fabletics Be On Amazon?

The process behind Fabletics is simple. All you need to do is sign up, take the style quiz and then pick out the best outfits for you. They’ll be delivered right to your door so that you won’t even have to worry about shopping for that month. It is something that you can feel comfortable with and something that will allow you the chance to make sure that you are getting what you can out of the different approaches to style. It is a convenience service and something that you will be able to benefit from no matter what you are doing.

 

Fabletics created this site on purpose. They wanted to be able to offer a more convenient option for shopping for workout gear. Women did not spend nearly enough of their shopping time on workout gear and Fabletics saw this as somewhat of a problem. They wanted to show women that they could get really cool and great work out gear for themselves without ever having to step foot into a sport store. They used the reverse showroom method and only showed a few key pieces that would work for the women. It was completely necessary for them to make sure that they are getting the most out of the options that they have by taking the style quiz.

 

When you take the style quiz, there are a few questions that you will need to answer. These question will all revolve around things that you would choose and things that you do while you are working out. It is necessary to find the perfect outfit for you, put it together and then send it to your house right at the perfect time. The way that it works allows anyone to make sure that they are getting what they can out of the process.

 

Fabletics knows that this works and they want women to continue taking the style quiz so that they will be able to find the outfits that are perfect for them but they also want to offer more opportunities. For them, this means selling on Amazon and making sure that women have the chance to get their outfits in different areas. They are still going to sell using subscription boxes but they also want to break out into the world of Amazon and help women get the clothes that they want to be able to work out in more quickly so that they can enjoy them.