Joel Friant is Shaking up the Spice Industry with the Habanero Shaker

The best thing that ever happened in Joel’s life was the day a high school friend introduced him to habanero. He took it, tasted it and got addicted to it. The chili pepper market of the time did not offer habanero in its authentic form. It was blended with either salt or some less expensive spices. One may say that the Original Habanero Shaker was an idea born before its time. Joel Friant introduced the world to pure form of Habanero chile pepper in 1995, after a while the product was no longer in the market but here is the good news; it’s back! Joel Friant’s Habanero Shaker has got everyone talking and shaking. Habanero Shaker brings great flavor to the taste buds and delivers heat sensation that measures 200, 000 Scoville units. Average chili consumer would say it is really hot, right?

Joel Friant says when served in a dried shaker format, habanero is not as hot as most people think. Habanero initiate the brain to naturally produce endorphins, these are pain killers and brings with them a calming and soothing effect. Even better, there is a whole lot of benefits when it comes to the use of habanero chile pepper. Medically researched and confirmed, capsaicin (active molecule in chili pepper that triggers the heat sensation) can destroy harmful bacteria in the stomach such as E.coli, salmonella and shigella. In addition, risk of getting ulcers is lowered since capsaicin triggers the stomach lining to build a protective barrier. Capsaicin helps to increase metabolic rate therefore it is a good weight loss agent as well as improved blood circulation. Exposure to extreme temperature or weather does not make habanero lose its potency. Joel Friant is delighted to see that an increasing number of people are starting to make out and grasp the spicy flavor of Original Habanero Shaker.